Google Search offers a personalized browsing experience by collecting extensive data such as search queries, browsing history, and location. This data helps tailor search results and advertisements, enhancing user experience. Despite its data-intensive approach, Google provides several privacy and security tools, including Activity Controls, Incognito Mode, and Ad Personalization options, allowing users to manage their privacy by viewing, deleting, or controlling the information saved to their Google Account. These features offer a balance between personalization and privacy management for users.

WEB: https://businessnewsthisweek.com/technology/comparing-privacy-protection-brave-search-vs-google-search/